Understand the Client and the Customer

·                Clarify the assignment

·                Clearly identify; define objectives and strategies

·                Identify a customer-driven client-centric strategy

·                Match expectations with possible outcomes

Define the Course of Action

·                Create the structure

·                Ensure relevant, economically sound process

·                Manage logical, user-oriented interfaces,

·                Such as, using the ”right” medium for the “right” market

Design

·                Apply creativity and emotion to strategy

·                Develop a compelling argument for the client

·                Maintain strong communications between design staff and

·                Strive to achieve image perfection

Implement

·                Utilize appropriate technology

·                Balance the economics of the project

·                Deliver a solution that will enhance client profitability

Evaluate

·                Constantly evaluate the process

·                Improve effectiveness from both the technical and creative perspective

·                Deliver future recommendations

Evolve

·                Create; design and Implement ongoing refinement of the project

·                Incorporate customer data and new technologies when appropriate

·                Extend the client relationship to ensure mutual success